Magneti Marelli Parts & Services in Prague with French partners

Magneti Marelli Parts & Services brought together a selected group of French partners for an exclusive incentive experience designed to celebrate collaboration, strengthen professional relationships and highlight the technologies driving the evolution of today’s automotive aftermarket.

More than a reward initiative, the event offered a valuable opportunity to combine networking, technical insight and hands-on experiences, reinforcing the close connection between Magneti Marelli Parts & Services and the professionals who contribute every day to delivering quality products and services to workshops across the market.

— Powering modern mobility: Magneti Marelli Parts & Services battery solutions

At the heart of the event was the battery range campaign developed to support the growing power demands of today’s vehicles.

As vehicle architectures become more complex and electronic content continues to grow, batteries play a critical role in ensuring reliable vehicle operation, supporting onboard electronics, safety systems and Start & Stop technologies.

The Magneti Marelli Parts & Services portfolio includes:

¬ AGM (Absorbent Glass Mat) batteries, specifically engineered for advanced Start & Stop systems and regenerative braking applications, offering up to four times higher cycling resistance compared with conventional batteries.

¬ EFB (Enhanced Flooded Battery) solutions, optimized for mid-range Start & Stop vehicles and featuring Graphite Power technology for improved charge acceptance and faster recharging.

¬ AUX AGM batteries, developed for dual-battery architectures, helping stabilize onboard voltage and support increasingly sophisticated electronic systems.

¬ A complete range of conventional starting batteries, designed to meet different vehicle requirements in terms of Cold Cranking Amps (CCA), energy demand and operating conditions.

The range combines reliable starting performance, high resistance to charge-discharge cycles, long service life and extensive vehicle coverage, providing a comprehensive solution for workshops facing the challenges of modern automotive electrical systems.

In addition, Magneti Marelli Parts & Services Start & Stop batteries represent an important support component for hybrid and electric vehicles, ensuring continuity of operation for essential functions such as ADAS systems, emergency braking assistance and vehicle access systems.

— When incentive travel becomes an opportunity to connect

Beyond the product focus, the event was designed to encourage interaction and collaboration among participants through a series of engaging activities.

Team challenges and shared experiences created the ideal environment for exchanging ideas, strengthening partnerships and fostering the collaborative spirit that characterizes the automotive aftermarket. The combination of professional networking and informal interaction allowed participants to build stronger connections while sharing experiences from their respective markets.

— A Driving Experience fueled by performance

One of the highlights of the event was an exclusive Driving Experience, where participants had the opportunity to immerse themselves in a world of performance, technology and driving precision.

Behind the wheel of high-performance vehicles, guests experienced firsthand the importance of vehicle balance, responsiveness and energy management, elements that increasingly characterize modern automotive engineering.

The experience provided a unique opportunity to appreciate how technological innovation contributes to enhancing both driving enjoyment and vehicle performance, while creating unforgettable memories in an exciting and adrenaline-filled environment.
 

— An event that leaves a lasting impression

The incentive once again demonstrated how Magneti Marelli Parts & Services can transform a commercial initiative into a meaningful experience capable of combining professional development, team spirit and passion for the automotive world.

More than a reward, the event represented an opportunity to strengthen relationships with partners and celebrate the shared commitment that contributes every day to supporting workshops, distributors and automotive professionals.

— Looking ahead together

The initiative reaffirmed Magneti Marelli Parts & Services' commitment to building long-term partnerships based on trust, expertise and mutual growth.

By investing not only in product innovation but also in the people who represent and support the brand every day, the company continues to strengthen its network and create new opportunities within an increasingly dynamic automotive aftermarket.

Magneti Marelli Parts & Services would like to thank all participants for their enthusiasm, professionalism and ongoing contribution. The success of the initiative is another demonstration of the value of collaboration and the importance of working together toward future challenges and achievements.