Prague 2025: Italian partners drive forward with Magneti Marelli Parts & Services in an adrenaline-fuelled incentive

Magneti Marelli Parts & Services chose Prague as the setting to reward its partners’ loyalty with an exclusive incentive, which proved to be a memorable event and experience.
The trip was designed to thank those who help ensure safety, performance, and sustainability in the aftermarket sector through the distribution of quality spare parts.

— At the Heart of Safety: Discs, Pads, and Filters

The true stars of the event were the product ranges that embody the brand’s reliability:

¬ Brake Discs – made from materials with high thermal and mechanical resistance, also available in ventilated versions for optimal cooling and consistent performance.

¬ Brake Pads – equipped with next-generation compounds for powerful braking, reduced dust, and longer lifespan, meeting the most stringent European safety standards.

¬ Air, Oil, Fuel, and Cabin Filters – protect engines and passengers from impurities and harmful agents, enhancing vehicle efficiency, comfort, and reliability.

The quality of the products and the strict testing process consolidate Magneti Marelli Parts & Services as a key reference for workshops and professionals.

— When an incentive trip becomes an experience and a game

The incentive was enriched by the exciting “The Amazing Race”, a mix of adrenaline-charged driving and team challenges set in beautiful Prague, featuring tests of skill, strategy, and problem-solving. This transformed team building into a dynamic and enjoyable experience, strengthening the collaborative skills that make a real difference in the automotive world.
 

— A Journey between adrenaline and nostalgia: The Driving Experience

The highlight of the event was the Driving Experience—a journey blending engines, history, and fun.
The first part took place along the scenic curves of the Bohemian countryside, where participants had the chance to drive iconic supercars, including BMW M2, BMW M4, Porsche 911 GT3 RS, Porsche GT4, Ford Mustang GT, and Nissan GTR—a concentrate of power, technology, and driving precision.
After an outdoor lunch featuring local specialties, the experience shifted to vintage nostalgia with drives in historic Trabants: cars that symbolized Eastern Europe from the 1950s to the 1990s, which now shine again thanks to period restorations and customizations.
Lightweight, simple, and powered by two-stroke engines, these cars offered a plunge into automotive history and the pleasure of essential driving.
During both sessions, participants delved into the evolution of braking and filtering systems, observing the technological gap between modern vehicles and the mechanical solutions of the past.

— An unforgettable event

The Prague incentive proved how Magneti Marelli Parts & Services knows how to turn a corporate initiative into a memorable experience, combining expertise, team spirit, and passion for engines.
It was an authentic way to reward the commitment of partners and strengthen bonds with those who, every day, help guarantee safety, quality, and innovation on the road.
 

— Towards a shared future

The incentive confirmed the central role of Magneti Marelli Parts & Services as a reliable, innovative, and customer-focused partner.
The recognition of technical expertise, together with team-building and shared experiences, demonstrates how the company invests not only in product quality but also in the professional and personal growth of the people who represent the brand every day.
Magneti Marelli Parts & Services wishes to thank all participants for their enthusiasm and daily contribution to business development. The success of the initiative is proof of the value of partnerships that, together, drive Magneti Marelli Parts & Services towards new challenges and milestones in the automotive aftermarket world.