Barcelona ignites passion: the exclusive experience for polish partners of Magneti Marelli Parts & Services

Magneti Marelli Parts & Services has strengthened its commitment to the Polish aftermarket by hosting an exclusive experience in Barcelona. The event was designed to celebrate and recognise distributors who achieved outstanding commercial results in this year’s campaigns dedicated to the most strategic product lines, including alternators and starter motors, joints and drive shafts, oil pumps, and thermal systems.

The initiative brought together leading automotive professionals from Poland for a meticulously curated programme, combining high-performance driving, technical insights, and strategic networking. By elevating recognition into an opportunity for relationship-building and industry knowledge exchange, the event set a new benchmark for engagement.

— Strategic recognition: rewarding market leaders

The journey to Barcelona represented far more than a reward; it embodied the partnership philosophy of Magneti Marelli Parts & Services. Participants were selected based on their exceptional performance in key product ranges, demonstrating commercial expertise and in-depth market knowledge.

This approach reflects the company’s conviction that sustainable growth stems from the enhancement of distributors’ expertise and commitment—the vital link between innovation and end users within an increasingly sophisticated automotive aftermarket.

— Track to core experience: The Circuit de Montmeló

The highlight of the programme was the Driving Experience at the Circuit de Montmeló, home to Formula 1 and a proving ground for automotive excellence. Here, participants experienced the thrill of high-performance driving in the latest generation supercars, specially customised with Magneti Marelli Parts & Services branding. Among the fleet: the Ferrari 488 GTB and the Lamborghini Huracán Evo, both prime examples of engineering excellence and top-tier performance.

Beyond the adrenaline, the driving sessions offered valuable technical perspectives, enabling participants to appreciate how premium components—braking systems, suspension technology, and performance parts—respond under extreme stress conditions. Each lap underscored a fundamental truth: the quality of components translates directly into reliability at the highest levels. The experience was further enriched by technical briefings and direct discussions with industry experts.

— Building connections beyond business

After the track, the city itself became the stage.

The programme alternated between training and leisure, providing an engaging journey with one unifying thread: the pleasure of driving, be it on the track or through the city streets. One of the standout activities was an original urban tour in mini-karts, designed to help guests discover Barcelona from a fresh and dynamic perspective. The route showcased captivating views and iconic architecture, allowing participants to enjoy the excitement of driving in the vibrant heart of the Catalan capital—an experience that blended skill and enjoyment beyond the traditional automotive context.

Unlike conventional incentive events, this approach created space for spontaneous conversations, shared discoveries, and informal exchanges that often spark the most valuable insights. The innovative spirit of Barcelona and its rich automotive heritage provided the perfect backdrop for discussions on market evolution, customer expectations, and future opportunities.
 

— Investing in partnerships: the way forward

The incentive in Barcelona once again reaffirmed the philosophy of Magneti Marelli Parts & Services: to build lasting relationships through authentic experiences and to recognise the role of partners as true protagonists in the evolution of the aftermarket sector.

By creating experiences that celebrate achievements and simultaneously foster open dialogue and knowledge sharing, the company strengthens its position—not just as a supplier of spare parts, but as a strategic partner committed to the professional growth and success of its distribution network.

As the automotive world continues its rapid transformation, driven by electrification, connectivity, and changing service models, these relationships become ever more decisive. Events of this nature ensure that Magneti Marelli Parts & Services’ partners are not only equipped with premium products, but are also connected to a community of professionals facing similar challenges.

Step by step, the foundations for collaborative growth are reinforced through every shared experience.