From the track to the city: an adrenalinic experience in Barcelona with our french partners

This initiative was made possible through collaboration with the top distributors and parts resellers of Magneti Marelli Parts & Services in France, engaging all French clients throughout 2025.

The French team at Magneti Marelli Parts & Services successfully executed an exclusive client incentive emerging from a promotional campaign focused on battery purchases for the year. The top 10 who excelled were rewarded with an unforgettable experience in Barcelona, created to combine technical training, dynamic activities, and networking opportunities in an engaging and inspiring environment.

— A journey of engines, technology, and networking

The choice of Barcelona was intentional, as the Catalan city epitomizes a perfect blend of automotive spirit, innovation, and hospitality. The select group of clients – consisting of distributors and resellers – participated in a comprehensive program that included on-track driving sessions, in-depth technical workshops, and team-building activities.

The core of the experience was the Driving Experience at Circuit de Montmeló, allowing participants to personally feel the thrill of high-performance driving. The supercars used, including the Ferrari 488 GTB and Lamborghini Huracán Evo, were specially customized for the event with the Magneti Marelli Parts & Services branding. These vehicles, equipped with premium brake and suspension components, provided a hands-on opportunity to understand the importance of quality parts under real stress conditions. This was not a spectator demonstration, but a tangible driving experience, complemented by technical briefings and performance data analysis.

— Dynamic networking… even in mini-karts

Beyond the track driving, one of the most enjoyed moments was the panoramic tour in mini-karts, an original activity that allowed participants to explore Barcelona in a fun and unconventional way. The route, thoughtfully planned among urban vistas and sea views, further fostered interaction among participants, creating an atmosphere of spontaneous camaraderie.

The program's activities, including cultural exploration of Barcelona in mini-karts, a technical circuit tour, guided visits, and numerous networking opportunities, enabled participants to transform competition into a cohesive community and dialogue into moments of professional and personal growth.
 

— A winning format that strengthens relationships

The initiative demonstrated that hands-on involvement is a powerful tool for strengthening partnerships with clients. The synergy of advanced technology, practical experiences, and shared moments transformed the event into a strategic investment, not only as a recognition for clients but also as a foundation for lasting collaboration. This approach not only rewards the commitment of partners but also solidifies the groundwork for a future of shared innovation and growth in the automotive sector.