Magneti Marelli Parts & Services: a great success at Autopromotec

The 2025 edition of Autopromotec, the benchmark trade show in Italy and Europe for the automotive aftermarket, has recently concluded, attracting over 97,000 industry professionals. For Magneti Marelli Parts & Services, which has been exhibiting at the event for over twenty years, it was not only a must-attend event, but also an opportunity to reaffirm its role within the mobility industry supply chain by providing concrete solutions to support the technological and digital transition of the aftermarket. In a spacious 260 m² exhibition area, the company has showcased technological, educational, and instrumental solutions designed to support independent networks with cutting-edge products and services.

—Integrated and innovative solutions for an evolving market

At the Magneti Marelli Parts & Services stand, divided into thematic areas representing the various fields of operation, a central space was dedicated to the most representative spare parts as part of a product range that stands out in the European aftermarket for its breadth, depth, and applications coverage. Visitors had the opportunity to explore the technical features of the products on display through state-of-the-art interactive displays, which allowed immediate access to specifications, vehicle compatibility, and solutions related to repair interventions.

A demonstration workshop hosted the area dedicated to the Magneti Marelli Checkstar network, providing an overview of the comprehensive range of high-quality professional equipment available to mechanics for efficient, reliable, and high-value workshop repairs. Among these were tools for electronic diagnostics, ADAS calibration, and maintenance of new-generation powertrain systems, designed to ensure operational efficiency, precision intervention, and sustainable repair processes. Training took centre stage in a dedicated space, featuring insight into the extensive portfolio of courses and certifications that are part of the Magneti Marelli Parts & Services catalogue.

Magneti Marelli Elaborazioni 1919 made its official debut, a line dedicated to tuning and car customization with solutions for the most popular and widespread car models. In a branded corner of the stand, auto repair professionals and enthusiasts could view some of the flagship products of this line designed for aftermarket professionals and tuners aiming to offer new solutions to motorists seeking exclusivity for their vehicles.

Additionally, the innovations in the Marelli's portfolio were featured at the fair within an impressive tunnel showcasing some of the latest-generation technologies developed by the company for major manufacturers.

—Highlights at the stand

The Magneti Marelli Parts & Services stand featured many engaging activities for visitors. One of the most memorable moments was the exclusive meeting with the champion Antonio Giovinazzi, Hypercar Ferrari driver and Magneti Marelli Parts & Services brand ambassador. He shared his experiences in the racing world, where technologies are pushed to the limit and transformed into valuable know-how for the professional repair sector.

The training area welcomed students from technical schools as part of the Ready! Academy, a program aimed at nurturing the next generation of mechatronics and preparing them for entry into the workforce.

In the Magneti Marelli Checkstar area, expert technicians demonstrated the new equipment unveiled at the stand using an Alfa Romeo Junior.

Finally, the Marelli tunnel, equipped with interactive screens and immersive sound design, provided visitors with an emotional and technical narration of product innovations, giving them a multisensory experience.

Every activity organized during the trade show, along with the stand's concept, was designed to attract and effectively communicate corporate messages, dynamically showcasing the offerings of Magneti Marelli Parts & Services.

—Winning connections: where networking creates opportunities

Autopromotec 2025 has always been an important platform for meetings and discussions with clients, workshops, and industry partners. In the lounge area, key topics were also addressed, such as the digitalization of auto repair processes, the evolution of the vehicle fleet, and the growing role of qualified technical assistance in the vehicle lifecycle. During the four days of the exhibition, many interviews and presentations were held, in which the Magneti Marelli Parts & Services managers shared with a large audience the company's strategic vision orientated towards technological innovation and quality.

For those who could not attend, and for those wishing to relive the event, a video recap featuring the fair's highlights is now available online.

For updates and insights into the company's developments in the professional aftermarket world, follow Magneti Marelli Parts & Services on LinkedIn!