Magneti Marelli Parts & Services organizes the first Middle East and Africa Marketing Forum

Collage of various moments from the Magneti Marelli Parts & Services First Middle East and Africa Marketing Forum, held in Dubai, June 2024

Magneti Marelli Parts & Services has organised its first Middle East and Africa Marketing Forum in Dubai to strengthen its business relationships with both new and existing distributors in the region.

The event started on June 10th and will run until June 13th in Dubai where we had the pleasure to welcome and meet in person new customers from Lebanon, Jordan, Saudi Arabia, Egypt and Kuwait, and see our well-established distributors in the Emirates. The Forum represents an unmissable occasion to share our vision and plans for the future with new members of our big international family.

Our guests are taking part in strategic marketing and trade presentations delivered by Magneti Marelli Parts & Services aimed at reinforcing the company’s mission and presenting our products and services. A big focus is also on Magneti Marelli Checkstar, specifically on the tools available to launch the workshop network in the Middle East.

From their part, the customers invited to the event have the chance to share with Magneti Marelli Parts & Services their sales and communication plans together with best practices and their vision of the aftermarket sector in the region.

The first Middle East and Africa Marketing Forum also represents an important opportunity to better understand our customers’ needs and preferences, and to spend valuable time with them. This is possible not only through company presentations and strategic team workshops but also thanks to activities designed to foster networking between participants.

We are delighted to have the chance to be in the Middle East and to show all our support to new customers in a region that we consider strategic and in which we have been working for many years with the goal of consolidating our presence.

Especially in a time of significant transformation and increased competitiveness in the aftermarket sector, it is crucial to be at the forefront of business expansion and to meet the growing demand for spare parts in the region. Magneti Marelli Parts & Services is committed to providing high-quality service to its increasing number of customers outside Europe.