Magneti Marelli Parts & Services today has announced the Italian launch of Oiltek, a new and complete premium range of engine lubricants developed with a strong partner. Shell has been chosen due to its industrial capacity and longstanding experience within the lubricants market. In addition to Italy, the range will also be available throughout Europe.
The Oiltek range is formulated with synthetic base oils and premium additive packages and has been specifically designed to meet the specifications set by vehicle manufacturers and for compatibility with recent technology for engines and for the abatement of emissions such as particle filters and selective catalytic reduction. Their formulation based on synthetic base oils and premium additive packages provide increased resistance over time and at extreme temperatures, reduce friction and guarantee cleanliness of the engine and emissions systems.
The Oiltek range of engine lubricants now includes 10 different formulas - 9 synthetic oils and 1 semi-synthetic oil, available in 1 l, 4 l, 5 l containers as well as in drums - that meet the main demands of car mechanics, allowing them to service a wide range of cars from older vehicles to modern engines.
The Oiltek range is a perfect balance of quality and performance, characteristics clearly represented by packaging with a bold all-black style on which the product names, in metallic gold, stands out.
To provide support for dealers and car mechanics in selecting the right lubricant, Magneti Marelli Parts & Services has set up a practical online tool, Lubefinder, which allows the correct engine lubricant to be identified in just a few steps, even via the vehicle registration number. The Magneti Marelli Parts & Services technical hotline, staffed by experienced personnel, provides the brand’s customers with answers to any questions related to the range of products offered by the company and is also on hand to answer questions regarding lubricants and their applications.
The launch of the Oiltek engine lubricant range is accompanied by a series of marketing tools developed by Magneti Marelli Parts & Services to promote brand knowledge in the aftermarket sector. A visually striking Oiltek branded van will travel the length and breadth of Italy to deliver lubricants to the first customers, video footage including the product will be shot on the premises of dealers and car mechanics, with the participation of motorists, and numerous gifts will be distributed. Totems, posters and displays will be set up at sales outlets, and modern yellow and black seating will be made available for customers at dealers and car mechanics. The launch of the Oiltek range will also be supported by a comprehensive communication campaign on Magneti Marelli Parts & Services social media channels, in the main sector publications, and through SEO and SEM campaigns and newsletters.
The Oiltek range of engine lubricants will be available in Italy from the end of April for all workshops as well as the Magneti Marelli Checkstar network, which includes about 1,800 highly professional car maintenance and repair establishments throughout the country.
With the large-scale launch of Oiltek, Magneti Marelli Parts & Services completes its offer for the aftermarket sector, which stands out for its high-quality products, offering excellent performance and the ability to satisfy all servicing requirements for the most common cars in circulation in Europe.