Magneti Marelli Aftermarket expands its product offer on the French market

Equip Auto 2019 - Hall 1 G 018

  • Launch of brand new ranges on the French market
  • Expansion of existing ranges
  • Redesign of the Magneti Marelli Aftermarket website

At a press conference on the occasion of the Equip Auto show, Magneti Marelli Aftermarket announced a great many new products for the French market. Under the aegis of the new Marelli company, the French teams of the OEM of spare parts for LVs, LCVs and HGVs remain on track for success. They are continuing the sustained development of the product offer with the launch of new product families and the expansion of existing ranges.

With the aim of offering independent aftermarket players an ever wider and deeper product portfolio, Magneti Marelli Aftermarket continues to expand its offer in its preferred fields, namely bodywork, electronic and electrical systems, mechanical products and certain consumable product lines. In order to adapt to all the demands of the market, Magneti Marelli Aftermarket sells original-quality components, some of which are designed and installed as original equipment for the major car manufacturers, but also spare parts with a more attractive price positioning. These parts, which bear the eQual label, offer excellent value, with savings ranging from 20-25% compared to the equivalent original parts.

Magneti Marelli Aftermarket launches two brand new product ranges in France

At Equip Auto, Magneti Marelli Aftermarket announced the launch of two brand new product ranges on the French market: EGR valves and shock absorbers.

These product lines are already being sold in other European markets and are entering the aftermarket in France after extensive work on the ranges to ensure that they are perfectly suitable for the vehicles in the French fleet.

Thomas Caron, Country Manager in charge of the French market commented: “Magneti Marelli Aftermarket has a wide range of products available. However, not all of our product ranges are available for the French market. We look into the relevance of launching a range of products in France on a case-by-case basis. When we decide to do so, we ensure that we can offer significant fleet coverage. Today, we are launching EGR valves and shock absorbers with the firm conviction that we have a part to play by representing a new and markedly different alternative for the repairer”.

Magneti Marelli Aftermarket completes its product ranges for better fleet coverage

In France, Magneti Marelli Aftermarket is continuing to roll out its product offering at a sustained pace. By the end of the year, the team plans to complete its range of Chain Kits, its range of Robotised Gearboxes and will also enrich its range of rear-view mirrors.

A new website dedicated to the Aftermarket: richer and more accessible content

In order to guide customers through its increasingly extensive product offer, Magneti Marelli Aftermarket has completely redesigned its website. Now more modern and accessible, the new website https://www.magnetimarelli-aftermarket.fr/ presents all the company’s product ranges in a clear and detailed way. Online since this summer, the new version of the site is highly refined. It has an intuitively ergonomic feel that makes browsing easy:

  • Each product has a precise description with photos. Visitors also have the opportunity to download the new product line presentation brochures and catalogue in pdf format, or switch to the brand’s electronic catalogue. Within a few weeks, the EGR valve range will be put in its place in the electrical and electronic product category
  • Magneti Marelli Aftermarket also underlines its philosophy and values in the new site: Innovation, Tradition and Technology. The site evokes the brand’s century of expertise through the major dates that have marked its history. A pioneer in automotive innovation, Magneti Marelli has always been at the heart of technology.